In December of 2014, two brothers named Joe and Luke Simonds shocked their clients, friends, and family by quitting their six-figure jobs…
They sold everything (from their company holdings to their real estate to their digital assets) so they could start their dream lifestyle company called Salt Strong where they would:
- Teach the world how to fish
- Help create family experiences that truly matter
- Grow one of America’s best apparel brands for anglers
This short video shows the how and why it all got started:
The Salt Strong Mission:
“Helping America strengthen families and create unforgettable memories through fishing”.
Are you in?
The Salt Strong Vision
“The Saltwater Fishing Apparel Company That Helps You Catch More Fish”.
What Does Salt Strong Stand For?
- Being “Salt Strong” means you support fishing and will do anything in your power to make sure future anglers have the same opportunities and fishing experiences that you did.
- Respecting the fish & fishing conservation.
The Salt Strong Core Beliefs
We believe in Family
We believe that we can bring families closer together through fishing
We believe that America needs more Tackle Boxes and Less Xboxes in front of kids
We believe that the two most powerful things to heal people are prayer and saltwater… in that order
We believe than any fishing apparel company can slap a good looking fish on the back of a shirt… but it takes a special fishing brand to help you catch the fish on the back of your shirt
We believe that all anglers were created equal
We believe that it is our duty to teach the next generation how to fish
We believe that kids will remember their best fishing experiences 30 years from now
We believe in sharing fishing knowledge
We believe in working hard and playing hard
We believe that Strong Anglers come in all shapes, sizes, colors, sexes, disabilities, and differences
We believe that strong anglers don’t mock other angler’s, don’t belittle other anglers, and don’t start fights with other anglers… We are in this together
We believe that a passionate Tribe of anglers can accomplish anything together
We believe in always saying, “Please”, “Thank You”, “Sir”, and “Ma’am”
We believe that fishing is under attack and we must do everything in our power to ensure future generations can enjoy fishing like we did
We believe that it is our duty as anglers to respect and protect our fisheries
We believe that the majority of the fishing apparel and gear is obnoxious and cheaply made today
We believe we can change that…
We believe that “Pa-POW!” is a word
We believe in listening, loving, and respecting our customers
We believe in ALWAYS telling the truth and being transparent
We believe that America is the best country in the world
We believe that America has slightly gone off course
We believe that anglers can unite to make America a better place
We believe that “Merry Christmas” is what you should say during “Christmas”
We believe that if you don’t stand for something then you stand for nothing
We believe that we need to give back to the military, the disabled, and those that don’t have the same liberties we have
We believe that we can make huge impacts in people’s lives and in family’s lives through fishing
We believe that there is no better legacy to leave behind than passing on the love of fishing to the next generation
We believe that cell phones ringers MUST be turned off or to vibrate while fishing
We believe that God has called us to start Salt Strong
We believe that we can change the world through fishing
We believe it so much that we quit our jobs and sold everything to make change the world through fishing.
Will you join us?
Click here to get our premium apparel at a great value so you can show the world that you’re part of the Salt Strong family.
About Joe & Luke Simonds
Click Here to read more about Joe Simonds
Click Here to read more about Luke Simonds