Head of Fishing Content

Job Title: Head Of Fishing Content

What You Will Do In This Role:

Salt Strong is seeking a creative, strategic thinking, and detail oriented Head of Content. As the Head of Content, you will play a critical role in developing and executing content strategies to support the company’s goals and objectives.

This role is responsible for overseeing the creation, management and optimization of content across our various platforms and channels. This role requires a blend of creativity and strategic thinking to ensure the delivery of high-quality content that resonates with our target audience and drives engagement and membership growth. Must have experience and knowledge of inshore saltwater fishing.

Essential Job Duties:

As a Salt Strong Head of Content, your day-to-day responsibilities will look as follows:

• Manage and develop team members within our content department related to the creation and distribution of content
• Develop and implement comprehensive content strategies aligned with our objectives and target audience
• Oversee the creation of various types of content, including videos, blog posts, social media posts, infographics, and more, ensuring consistency in messaging and brand voice
• Develop and maintain a content calendar to ensure timely delivery of content across all platforms
• Lead and mentor a team of content creators, providing guidance, feedback, and support to ensure their professional growth and the successful execution of content initiatives
• Monitor content performance metrics and analytics to identify opportunities for optimization and improvement
• Use Search Engine Optimization (SEO) best practices to incorporate relevant keywords and optimize content for search engines
• Work closely with cross-functional teams, including marketing, design, product, and sales, to ensure content aligns with overall strategies and goals
• Review and approve content to ensure accuracy, relevance, and adherence to brand guidelines
• Keep updated with industry trends, best practices, and emerging technologies in content marketing to continuously improve strategies and tactics
• Coordinate with fishing experts in our industry for content collaboration and other related projects

Requirements For Success:

• Required minimum 3+ years of online content creation, SEO experience, and social media marketing
• Proven experience in content creation and management, with a strong portfolio showcasing diverse content types and styles
• Excellent writing and editing skills, with meticulous attention to detail and a keen understanding of grammar and style guidelines
• Demonstrated leadership abilities, with experience in leading and motivating a team to achieve goals
• Strong analytical skills, with the ability to interpret data and insights to inform content strategies
• Creativity and innovation, with the ability to generate new ideas and concepts for content development
• Excellent communication and collaboration skills, with the ability to work effectively across different internal teams
• Ability to work in a fast-paced environment and manage multiple projects at once
• Desire to move fast

What We Are Offering You:

• Competitive salary and opportunity for growth
• 401k matching at 100% for the first 3% 
• Long Term Disability
• Short Term Disability
• Life Insurance
• Vision Insurance
• Dental Insurance
• A fun, family-first team

Position Type:

Full-Time Salary Employee 

Salary Range:

Competitive and based on experience

ABOUT Salt Strong:

As the largest saltwater fishing club in America with a burning desire to help our Members save time and money. We offer a fast-paced, growing, family-focused, tech-forward environment where ownership, accountability, and passion for winning as a team are essential. As a team, we’re constantly pushing ourselves to improve, to create new innovations, and we believe great ideas come from lots of different places and team members.

Our Core Beliefs:

• Create WOW
• Fail Forward
• Family First
• ALL IN
• Have FUN

HOW TO APPLY:

If you think you might be a fit for this job, please do the following steps:

Send an email to careers@saltstrong.com with the subject line “Head of Content at Salt Strong” along with the following information:

• A short video (< 2 minutes) explaining why you’re a fit for this role (use Loom.com to record the video)
• Your resume as a PDF

Note: All inquiries, emails, and resumes will remain 100% CONFIDENTIAL.

We will contact you after we have a week or two to review all resumes.