Is This The Best Cooler Commercial Ever? Watch Out YETI, RTIC, Orca, And Grizzly!
Fishing cooler meets Dollar Shave Club…
In a retail space that could only be described as “crowded,” there are only a couple of ways to stand out as the new cooler on the block when you are competing with the likes of YETI, RTIC, Grizzly, Orca, Engel, LIT, and a long list of other cooler companies targeting the fishing and outdoor community:
- Make some over the top amazing videos/commercials
- Make your cooler completely different (this KULA cooler below is basically a 5-gallon bucket)
- Make your cooler _______ proof (in this case it claims to be the only cooler that is gator-proof certified by the Gator Proof Alliance…)
Using a similar “viral video” tactic as Dollar Shave Club did in the crowded shaving space, KULA Coolers nails this cooler commercial with things like:
- Poking fun of the fact that most people don’t actually need a cooler that keeps ice for weeks
- Poking fun of how heavy some of the “other coolers” are
- Revealing that their coolers are the only coolers that are “Gator Proof” (similar to some of their competitor’s coolers that are Grizzly proof)
I recall seeing and meeting a couple of the KULA cooler guys at ICAST this year, and I could tell they were pretty cool dudes, but this just solidified it.
Well played Corey Cooper and the KULA Cooler team!
P.S. – If you think your angler friends or fishing networks would like to see this, please Tag them or Share this with them. You Rock! Pa-POW!