Salt Strong Acquired: The Exciting News For Members
- By: Joseph Simonds
- on
- Found In: Fishing Tips, Salt Strong Podcast
Hey Salt Strong Nation!
I’ve got some EXCITING news to share with you.
If you’ve been part of this family for any length of time, you know Luke and I bleed Salt Strong.
We’ve spent the past 10 years building this community, creating gear we believe in, and doing everything we can to help YOU catch more fish and make more memories on the water.
Well… we just made one of the biggest moves in Salt Strong history.
Yes, Salt Strong has officially been acquired.
BUT, this is NOT private equity, this is NOT venture capital, and this is NOT one of those gut-and-flip deals you’ve probably seen ruin other brands.
Not only that, Luke and I are still running the company, and will be for many years to come.
Watch the full video below to get the full story!
👉 Not yet a member? There has never been a better time. Join the Salt Strong Insider Club here!
This deal was different.
The group that acquired Salt Strong were fans, customers, and Insiders before they saw our numbers. They believed in this community, they love what we’re building, and they don’t want to change a thing.
So what does this mean for you?
- Zero changes to leadership (Luke and I aren’t going anywhere).
- Zero changes to customer service (the same team you love is here to stay).
- Zero changes to our mission, vision, or culture.
- More perks than ever: every Insider Member gets a FREE membership to Sportsman’s Guide (a $60 value), unlocking discounts on 100,000+ products beyond fishing (hunting, camping, shooting sports, and more). Stay tuned to find out how to take advantage of this!
And that’s just the beginning.
We now have the backing and resources to take Salt Strong into its next chapter, Smart Fishing Spots upgrades, freshwater expansion, hunting and camping tools, and yes… even that “fishing theme park” vision we shared years ago is back on the table.
Luke and I signed long-term contracts to keep leading this movement, and we couldn’t be more excited about what’s coming next.
Tight lines,
Joe Simonds
Salt Strong Cofounder
Related categories:
STOP WASTING TIME ON THE WATER!
Do what the “SMART ANGLERS” are doing and join the Insider Club.
Here’s what you’ll receive today when you join:
- Weekly fishing reports and TRENDS revealing exactly where you should fish ever trip
- Weekly “spot dissection” videos that walk you through all the best spots in your area
- Exclusive fishing tips from the PROS you can’t find anywhere else
- Everything you need to start catching fish more consistently (regardless if you fish out of a boat, kayak, or land).
STOP WASTING TIME ON THE WATER!
Do what the “SMART ANGLERS” are doing and join the Insider Club.
Here’s what you’ll receive today when you join:
- Weekly fishing reports and TRENDS revealing exactly where you should fish every trip
- Weekly “spot dissection” videos that walk you through all the best spots in your area
- Exclusive fishing tips from the PROS you can’t find anywhere else
- Everything you need to start catching fish more consistently (regardless if you fish out of a boat, kayak, or land).




Congrats you guys!
Hey guys, can you recommend foul weather gear for fishing?
why can’t you name the parent company now and will you ever be able to name them? I like what you are saying but at the same time I’m not big on secrets like that. and no I am not asking for individuals names.
Hey Mark! The parent company is Crecera Brands. They own Sportsman’s Guide, The Golf Warehouse, Play Baseball, and Play Softball
Awesome! I am very happy for the both of you. I am retired and on a budget, so I am always looking for a deal on a cup of coffee, lunch and so on, which is why I am happy to be a part of the club; besides, I can use all the help I can get to improve my catching. It’s alot more fun then just aimlessly wondering around the flats.
Thank you, John! We’re grateful for you!
Congratulations on your adventure hope everything works out well
Thank you, James! Many great things coming for our amazing members like you!
Will salt strong for life still be available for members?
Absolutely, Zachary! No changes over here regarding lifers. We appreciate you.
Congratulations to you and your family and team members.
Very happy for the move, CONGRATS.
I do have a couple of questions.
When I was on the site, I noticed that you have to spend $99 for free shipping. Will that change for members to the $50?
How will the SS inventory merge?
Do we shop both places once this is in place and active?
or do we shop SS for their products,
and then SG for their products?
Didn’t know if it was going to be a one-stop shop eventually.
THX
Keith
Great question, Keith. This is definitely NOT a merger – so Salt Strong will remain an independent club, and so will Sportsman’s Guide. Basically, you’re getting a free SG membership for being an Insider (so think of it like a BOGO deal). At some point, it might make more sense to merge inventory, but not anytime soon. Stay tuned for more!
Keith, Free shipping if $50 or more is spent unless recently changed. The banner message about tackle store closing seems to have replaced the free shipping message. Even the shipping page says nothing about free shipping amount. Had to do a search in the Community to find the info.
CONGRATULATIONS again, fellas!! I LOVE being an insider and look forward to continue growing with y’all!!! Great job!! Can’t wait to see what happens in
the future!!! Congratulations again!! Tight lines!!
Thank you, Don!!
Wow! This is super exciting news! Congrats! I can’t wait to see everything come through especially the amusement park. With God, all things are possible! I’m also looking forward to learning some freshwater fishing!
Thank you so much, Ferdinand! I appreciate you big time