Lures

Want to see the three best ways to rig a Berkley Gulp shrimp for more strikes? Then check out this awesome new rigging video. Tight lines!

Have you noticed the new GULP formula yet? Check out what I'm finding in some tackle stores with many of the GULP baits. Let me know what you think.

Want to know the "best lures for big tarpon"? This post dives into the essential 3 factors to consider. If you want to catch more tarpon, then watch this.

This article and video explains how to select the best jig head for Zman soft plastics. It covers options for Zman as well for using other brands too.

Want to see the best way to rig a Berkley Gulp Swimming Mullet so that you attract more strikes from hungry redfish, trout, and flounder? Watch this!

Have you tried these new imitation crabs from Chasebaits? I've been using them for the past month (and caught quite a few fish). Here's my candid take.

This review of the Z-Man RaZor ShadZ shows you the tops pros of this lure, how to rig it and what it looks like with an underwater demo video.

This post reviews the SFT Slammer Series Paddletail from Southeastern Fishing Tackle and shows you the best way to rig it in a video review.

This review for the Chasebaits SMASH CRAB JNR shows you the lure's top pros, cons and tips for retrieving this lure on the bottom and while it floats.

Want to see the ultimate tips to catching fish on grass flats? This Insider Tip gives you 3 videos on how to drift, locate and catch fish on grass flats.

This review gives you the MirrOlure MirrOlip Suspending Crankbait top pros and cons. It also has a video that shows you our top rigging tip for this lure.

This review of the MirrOlure MirrOmullet shows you the lure's top pros and cons and offers a video of the most effective way to rig this lure.

This review gives the top pros and cons for the Berkley Gulp Swimming Mullet. It also shows you how to rig and retrieve this lure with a video tutorial.

This review shows you the top three pros and cons for the D.O.A. Swimmin' Mullet and shows you some live action footage of this lure catching big snook.

This Z-Man Scented ShrimpZ review shows you the top pros and cons of the lure. You'll also see how fish see this lure with an underwater demo.

This article shows you how to use Gulp Shrimp in a video tutorial and provides an honest review of Gulp Shrimp and its top pros and cons.

This review provides an honest look at the Paul Brown Soft-Dine, its top pros and cons, and underwater footage to show you how it looks while you fish it.

This article provides an honest review of the Saltwater Assassin Pro Elite Jighead, including its top pros and cons, underwater footage and rigging tips.

Want to know what Z-Man DieZel MinnowZ look like to a fish? This review gives the pros and cons of the lure and shows you how it looks in an underwater demo

Want to know the proper way to rig your soft plastic lures on weighted hooks? Check out our latest review and video tutorial on the Mustad Grip Pin Hook.

Which paddle tail has the best action: Slayer Inc. SST or D.O.A. CAL Shad? Find out in our latest review which features an underwater demo of each lure.

This article reviews the Rapala X-Rap SubWalk and shows you its top pros and cons. This article also shows you how to use it with an underwater tutorial.

This article provides a review of the Z-Man Pop ShadZ, its top pros and cons, and a video on how to rig it paired with underwater demo footage.

Weighted hooks are a critical component of fishing with soft plastic lures. This tip goes over the top pros and cons of different weighted hook options.