WANTED: Confident (And Creative) Inshore Saltwater Boat Manufacturer…
By: Joseph Simonds on February 11, 2020
Dear Saltwater Boat Manufacturer,
I’m not sure if this is a fit for you or not, but…
If you’re sick and tired of spending tons of money on marketing and advertising without knowing your exact return on investment, then keep reading…
Awesome, you’re still here.
So let me ask you…
Have you ever questioned the effectiveness of continuing to sell boats “the way it’s always been done?”
Ever wondered if there is a better way?
Well, there is.
And this “Better Way” has two key things that have been missing from most of the boat marketing I’ve seen…
Let me explain.
From what I can tell, most boat manufacturers have a marketing plan that looks something like this:
- Spend advertising money in magazines (that very few people read anymore)
- Spend money (and tons of time) at boat shows hoping and praying to get enough leads to make it worth the investment…
- Give away a few boats to fishing celebrities and TV show hosts in hopes that you get your name out there more and sell more boats
- Spend ad money on Facebook, Google, Instagram, and social media
Here’s the BIG PROBLEM with this marketing model as a whole:
It’s NOT TRACKABLE and it’s NOT MEASURABLE.
We call any marketing that is NOT trackable or easily traceable the “Billboard Method.”
Yes, marketing via a billboard can potentially work, but you never really know just how effective it is (or if it really works at all).
And out of the four marketing avenues listed above, only two of them are potentially trackable down to the dollar.
That means at least 50% of your marketing budget may (or may not be) working at all!
It’s impossible to know!
That’s a scary way to scale a business, don’t you agree?
“If you can’t track it, then you probably shouldn’t do it.”
A wise business owner (who went on to sell his company for $92,000,000) gave me this advice above many years ago, and it has served me well every time I have followed it (and I’ve regretted it every time I’ve strayed from the rule).
He told me, “Joe, I never do anything when it comes to marketing unless I can track it and measure it. Otherwise, it’s way too easy to get lured into the latest shiny object marketing fad… and before you know it, you have no idea what is really working and what isn’t working.”
On that subject, John Wanamaker is famously attributed with the quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
Don’t worry, you aren’t alone.
However, today, there is no excuse for wasting half your money on advertising that isn’t trackable…
Unless you are Coca Cola and have $100 million per week in your ad budget (Coke spent $5.8 billion on global advertising last year), then this “always track it” rule can be game-changing for you.
Can you imagine walking into your next meeting knowing EXACTLY how many leads and new customers you received from every marketing project?
Just imagine how amazing it would feel to know precisely how many boats you sold per advertising dollar!
Good stuff, right?
Ok, let’s talk about you…
At the end of the day, a smart boat manufacturer (the kind that we want to partner with) should really only be concerned about two things when it comes to marketing and advertising (NOTE: this assumes that you have an amazing product, great customer service, a good name in the industry, etc):
- How many boats are we selling?
- How many new leads/prospects are coming into our funnel?
If you agree, then keep reading.
Because I have a proposition for you.
How We Can Help You
Here’s the deal…
Our 17″ Maverick HPX-V is getting too old to be 100% reliable on all of the video shoots and travel that we need it for…
So we are looking for a new inshore saltwater boat to use, show off, and promote in all of our videos and weekly content.
This deal will result in potentially over 30,000,000 views to your boat over the next 12 months.
Yes. 30 MILLION (we believe that’s being conservative).
And the offer I want to propose to you will guarantee a certain amount of boat sales (and new leads for your sales/marketing team).
The catch: we are NOT looking for a “boat sponsor”…. we’re looking for a boat PARTNER.
A boat partner who has such an amazing boat that they don’t believe in the fake “paid-for boat review” advertising…
Because just like any product we personally use, we’ll be completely candid and honest about your boat with our audience… having honest discussions about both the pros and the cons (so you better believe in your product and stand behind it).
To give you an idea of our reach to fishermen…
Here’s A Glimpse At Our MONTHLY Salt Strong Viewership
- 894,000 Views Per Month (YouTube)
- 45,000 Hours Of Video Watched Per Month (YouTube)
- 2,954,951 Post Reach (Facebook)
- 880,952 Video Views Per Month (Facebook)
- 100,000+ Monthly Engagement (Private Facebook Group – 63,000 Anglers)
- 40,000+ Podcast Downloads Per Month (#1 Most Downloaded Saltwater Fishing Podcast on iTunes)
- 230,000+ Unique Anglers Per Month Visit Our Website (www.saltstrong.com)
Keep in mind, these are all monthly numbers (and the majority of our audience are inshore saltwater anglers from Texas to Florida to New Jersey).
And these numbers above don’t even include our private content (for our Insider Fishing Club with over 12,ooo members).
So over a given year, you’re boat will be seen by many tens of millions of your ideal customers.
Earlier I talked about total boat sales and leads…
Well, that is what this entire deal will be based on.
Here’s what we are looking for:
- A partner who has an amazing inshore fishing boat (in the 17′ to 24′ range)
- A partner who enjoys getting creative and likes to have fun
And if we find a way to partner up, we will guarantee that we help you sell enough boats to give your investment with us a positive ROI.
Plus, we will create a page on our site where we will collect new leads for you every week (we do NOT rent, share, or sell our email list so this will be a completely different page where our audience members will opt-in to get more information about purchasing one of your boats – we’ll even throw in some surprise gifts to any of our members who purchase one of your boats).
So every month, you will be receiving hot new prospects plus getting countless eyeballs on your boat while we help you see the true ROI on your marketing/advertising investments.
Are You A Fit?
If all of this sounds good, then I’d love to hear from you.
I will preface it by mentioning that we aren’t looking for just any boat…
Nor will we take the first offer that comes our way.
We want to be spending our time in a boat we can confidently say is the best.
We want a boat that we can be proud to tell our audience about.
Is that you?
Then shoot me an email here: firstname.lastname@example.org
I’d love to start a discussion.
Thank you for your time and consideration.
Salt Strong co-creator
P.S. – If you have any friends in the boating industry who might be a fit for this, please SHARE this with them. You Rock!