WANTED: Confident (And Creative) Inshore Saltwater Boat Manufacturer…
Dear Saltwater Boat Manufacturer,
I’m not sure if this is a fit for you or not, but…
If you’re sick and tired of spending tons of money on marketing and advertising without knowing your exact return on investment, then keep reading…
Awesome, you’re still here.
So let me ask you…
Have you ever questioned the effectiveness of continuing to sell boats “the way it’s always been done?”
Ever wondered if there is a better way?
Well, there is.
And this “Better Way” has two key things that have been missing from most of the boat marketing I’ve seen…
Let me explain.
From what I can tell, most boat manufacturers have a marketing plan that looks something like this:
- Spend advertising money in magazines (that very few people read anymore)
- Spend money (and tons of time) at boat shows hoping and praying to get enough leads to make it worth the investment…
- Give away a few boats to fishing celebrities and TV show hosts in hopes that you get your name out there more and sell more boats
- Spend ad money on Facebook, Google, Instagram, and social media
Here’s the BIG PROBLEM with this marketing model as a whole:
It’s NOT TRACKABLE and it’s NOT MEASURABLE.
We call any marketing that is NOT trackable or easily traceable the “Billboard Method.”
Yes, marketing via a billboard can potentially work, but you never really know just how effective it is (or if it really works at all).
And out of the four marketing avenues listed above, only two of them are potentially trackable down to the dollar.
That means at least 50% of your marketing budget may (or may not be) working at all!
It’s impossible to know!
That’s a scary way to scale a business, don’t you agree?
“If you can’t track it, then you probably shouldn’t do it.”
A wise business owner (who went on to sell his company for $92,000,000) gave me this advice above many years ago, and it has served me well every time I have followed it (and I’ve regretted it every time I’ve strayed from the rule).
He told me, “Joe, I never do anything when it comes to marketing unless I can track it and measure it. Otherwise, it’s way too easy to get lured into the latest shiny object marketing fad… and before you know it, you have no idea what is really working and what isn’t working.”
On that subject, John Wanamaker is famously attributed with the quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
Don’t worry, you aren’t alone.
However, today, there is no excuse for wasting half your money on advertising that isn’t trackable…
Unless you are Coca Cola and have $100 million per week in your ad budget (Coke spent $5.8 billion on global advertising last year), then this “always track it” rule can be game-changing for you.
Can you imagine walking into your next meeting knowing EXACTLY how many leads and new customers you received from every marketing project?
Just imagine how amazing it would feel to know precisely how many boats you sold per advertising dollar!
Good stuff, right?
Ok, let’s talk about you…
At the end of the day, a smart boat manufacturer (the kind that we want to partner with) should really only be concerned about two things when it comes to marketing and advertising (NOTE: this assumes that you have an amazing product, great customer service, a good name in the industry, etc):
- How many boats are we selling?
- How many new leads/prospects are coming into our funnel?
If you agree, then keep reading.
Because I have a proposition for you.
How We Can Help You
Here’s the deal…
Our 17″ Maverick HPX-V is getting too old to be 100% reliable on all of the video shoots and travel that we need it for…
So we are looking for a new inshore saltwater boat to use, show off, and promote in all of our videos and weekly content.
This deal will result in potentially over 30,000,000 views to your boat over the next 12 months.
Yes. 30 MILLION (we believe that’s being conservative).
And the offer I want to propose to you will guarantee a certain amount of boat sales (and new leads for your sales/marketing team).
The catch: we are NOT looking for a “boat sponsor”…. we’re looking for a boat PARTNER.
A boat partner who has such an amazing boat that they don’t believe in the fake “paid-for boat review” advertising…
Because just like any product we personally use, we’ll be completely candid and honest about your boat with our audience… having honest discussions about both the pros and the cons (so you better believe in your product and stand behind it).
To give you an idea of our reach to fishermen…
Here’s A Glimpse At Our MONTHLY Salt Strong Viewership
- 894,000 Views Per Month (YouTube)
- 45,000 Hours Of Video Watched Per Month (YouTube)
- 2,954,951 Post Reach (Facebook)
- 880,952 Video Views Per Month (Facebook)
- 100,000+ Monthly Engagement (Private Facebook Group – 63,000 Anglers)
- 40,000+ Podcast Downloads Per Month (#1 Most Downloaded Saltwater Fishing Podcast on iTunes)
- 230,000+ Unique Anglers Per Month Visit Our Website (www.saltstrong.com)
Keep in mind, these are all monthly numbers (and the majority of our audience are inshore saltwater anglers from Texas to Florida to New Jersey).
And these numbers above don’t even include our private content (for our Insider Fishing Club with over 12,ooo members).
So over a given year, you’re boat will be seen by many tens of millions of your ideal customers.
Earlier I talked about total boat sales and leads…
Well, that is what this entire deal will be based on.
Here’s what we are looking for:
- A partner who has an amazing inshore fishing boat (in the 17′ to 24′ range)
- A partner who enjoys getting creative and likes to have fun
And if we find a way to partner up, we will guarantee that we help you sell enough boats to give your investment with us a positive ROI.
Plus, we will create a page on our site where we will collect new leads for you every week (we do NOT rent, share, or sell our email list so this will be a completely different page where our audience members will opt-in to get more information about purchasing one of your boats – we’ll even throw in some surprise gifts to any of our members who purchase one of your boats).
So every month, you will be receiving hot new prospects plus getting countless eyeballs on your boat while we help you see the true ROI on your marketing/advertising investments.
Are You A Fit?
If all of this sounds good, then I’d love to hear from you.
I will preface it by mentioning that we aren’t looking for just any boat…
Nor will we take the first offer that comes our way.
We want to be spending our time in a boat we can confidently say is the best.
We want a boat that we can be proud to tell our audience about.
Is that you?
Then shoot me an email here: firstname.lastname@example.org
I’d love to start a discussion.
Thank you for your time and consideration.
Salt Strong co-creator
P.S. – If you have any friends in the boating industry who might be a fit for this, please SHARE this with them. You Rock!
STOP WASTING TIME ON THE WATER!
Do what the “SMART ANGLERS” are doing and join the Insider Club.
Here’s what you’ll receive today when you join:
CHITTUM SKIFFS in Stuart FL. Hands down they rock! I just drove over to FL from Corpus Christi TX to get my Chittum Laguna Madre 18 tunnel hull carbon fiber and that thing is tits! By far the most awesome boat I have ever fished or owned. I will pass this on to Hal Chittum and George Sawley. Your search could legitimately be over.
Many more photos, extreme quality and advanced design.
I have an Expandacraft from St. Pete. In is a great inshore pontoon type boat. Cheap easy to tow, launch , retrieve , goes out in any weather you can stand. Never will sink. Great platform, small engines. Selling mine for $4800. Aluminum new trailer, new Tohatsu 3.5 hp 4 stroke engine.
Close to 80 now and fish from shore most days now
Interested in seeing this develop! Good luck and I wouldn’t be disappointed in a Salt Strong discount….????
When you guys get another boat i would love to have your old one
I trust you will get a manufacturer to step up to this one. Your monthly numbers promise a lot of exposure. I have a 22′ Sea Chaser by Carolina Skiff … and love it as a fishing boat. BUT, I have a very close friend who this year purchased a sweet looking flats boat with a 250hp Yamaha AND a 20′ Robalo Bay boat. Both of his new boats have a major flaw that keeps me from even wanting to fish on them! The rocket launchers (that are not located overhead on the T-Top) are set at an angle of about 20 degrees just behind the seats of the helm. From a “style” perspective, this may make the boat look like it is going fast and cool with the tilted rods … BUT WHAT A WASTE OF SPACE! By putting the rocket launchers at an angle instead of at 90 degrees, each rod takes up 4X the deck space onboard that a 90-degree rocket launcher would use. You can’t even walk around the rear deck with rods in these rocket launchers. This is the kind of practical on-the-water review that fishermen need to input to manufacturers. “The Simonds Boys” may gather key information that will help boat-builders put together better products too.
Having chairs at the helm that don’t swivel is another pure waste. If a boat has bucket seat type chairs at the helm, they should be swivel-mounted with a release lever so when it is time to fish, the Captain can turn and fish off the side of the boat from his chair. Easily accomplished by a proper seat mount. … well, these are just two of the observations I have from my friend’s two NEW boats. It is so bad, that I don’t even want to fish out of these boats. I believe the Salt Strong community could add a lot of good insights to your boat reviews. (my two-cents worth for today). This past week we just slew the Mangrove Snapper and Sheepshead! The two of us each kept a few for the table but caught over 90 fish in two hours of fishing.
Great input, David! Yes, that is our plan… to help these manufacturers build better boats for us anglers. Keep the ideas coming!
Passed the message on to EastCape Skiffs. I love my EVOx.
Well I’m totally interested in buying your maverick when you get the new boat! Lol
Joe. I hope you gather some steam on this. I am in the market for a 16-18 ft flats boat but the market is not very kind to someone with a working class income. lol. By the way, what is the make and model of your boat? Thanks for all you do and I look forward to seeing what company is selected for this offer!
I too am in the market for another inshore fishing boat.
I have spent hours of research and have been underwhelmed with the manufactures info and wowed by the price.
I would suggest the boat manufacture partner take it another step and design an inshore fishing boat to salt strong members recommendations.
Last year I purchased a slightly used Hewes Redfisher 18 as much as I like this stable boat, there are a few things I would change.
The Redfisher is a good compromise between a flats poling skiff and a bay boat. My wish is a leaning post drivers seat rather than a low bench.
I am available for the evaluation committee.