How Steve Jobs Can Help Anglers Catch More Fish

Okay, I admit it, I can be a nerd sometimes…

Why? Because I like to read books. Nope, I take that back. I actually love to read books. In fact, last year I read 54 books (mostly by reading instead of watching TV).

And although I read all types of books, the vast majority are business books and autobiographies of successful people, both dead and alive.

One incredibly fascinating book that I read last year was the bio of Steve Jobs (by Walter Isaacson), and I would like to share with you the “Fishing Breakthrough” that I had after reading this book. (click here to get the Steve Jobs book on Amazon).

I am certain that after you have read this article, you will become amazed at how Steve Job’s simple mantra can have a tremendous impact on your fishing game.

Steve Jobs, Apple, and the “Power of 3”

If you know anything about Steve Jobs and his beloved Apple products, the core of the mega-successful company we all know as “Apple” revolves around the following three things:

1. Simplicity
2. The cleanest and absolute best in terms of design
3. The most user-friendly experience possible

And if you have been to their website (www.apple.com), or if you own any of their products (like an Apple Macbook, iPad, iPhone, or iPod), then you know how well they incorporate all three of these goals into every product… Simplicity and elegance at its finest!

The Most Captivating Speaker In America

Steve Jobs was known as one of the most captivating, influential, and well-rehearsed platform speakers in America, if not the entire world. His ability to energize a room, to get the media into a frenzy, and ultimately get millions of Americans LINING UP (and even camping out) to be the first to get their hands on the Apple products all came from his famous speaking engagements from stage.

The interesting thing to understand is that Steve Jobs didn’t rely on tons of Keynote slides, handouts, or some God-given gift of presenting (in reality, he was not a natural on stage by any stretch of the imagination… it took months of rehearsing and perfecting before he went on stage for a big announcement).

So what did Steve do that made him so effective on stage?

It all boiled down to Simplicity. In fact, he usually only had three slides, he focused more on pictures and rarely used text on the big presentation screen, he spent countless hours simplifying and tearing down (not building up) his presentations before he gave them, and he always focused his presentations on three main ideas or points.

Here is a 4:47 video of how Steve Jobs uses the “Power of Three” to introduce the iPhone in case you want to see the master of simplicity in action.

How Steve Jobs Can Help Anglers…

By now you have to be wondering, “How in the heck can Steve Jobs help me catch more fish?”

Well here goes:

Another very interesting fact I learned about Steve Jobs was the way that he helped turn Apple around by Simplifying everything the company did (Apple actually kicked Steve out of the company in terms of a leadership position and basically begged him to come back when they were getting their rear-ends kicked by Microsoft).

For instance, even though Apple had well over 10,000 full-time employees, the company as a whole was never allowed to work on more than three things at once.

That’s right. Only three products and projects at any time… Even with 10,000+ full-time employees. Just imagine how much focus and concentration went into an Apple product when that much brainpower was laser focused on only three things!

Related: To download the Inshore Fishing Manifesto PDF that reveals how to catch more Snook, Redfish, and Monster Trout than you ever imagined using ONLY Three artificial lures, click here or the red button below.

Well, the same power of simplicity is applicable for Fishing. Yes, Fishing.

By simplifying your tackle and lures, you can actually catch MORE fish. And when done correctly, MANY more fish. Let me share with you two somewhat recent fishing stories that prove this point.

And I promise that after the two fishing stories below I will give you the chance to download the exact steps that my brother Luke used to start catching upwards of three times the amount of fish in less time, without live bait, and all while using fewer lures than he ever had before (you’ve got to read how he did it!)

Fishing Story #1

I was reading the “Freshwater Scene” page in this month’s Florida Sportsman Magazine and saw that the winner of the recent Bassmaster Open tournament did the unthinkable… Chad Morgenthaler won the Bassmaster Southern Open on Lake Toho by only using 1 (one) lure the entire three days.

Yep, that’s right, he won $48,000 and was invited to fish in the prestigious Bassmaster Classic next year all by simplifying his tackle and throwing the same lure (The Missle D-Bomb soft plastic bait) for three days straight.

Interesting enough, Chad also stuck to one main area of Lake Toho where he knew bass would soon be spawning instead of moving all around the place.

On the other hand, the 199 other professional bass fishermen were moving all over the place, testing out all kinds of different lures, and two of the pros even got in a fight while trying to get through the lock in between Lake Kissimmee and Lake Toho.

They could have saved a lot of time, energy, and even fighting by staying put and simplifying their fishing style as Chad did.

Fishing Story #2

My brother Luke and I used to hit the water with a bunch of gear. And by a bunch of gear I mean we had a normal-sized tackle box stocked with tons of different lures, topwater plugs, hooks, plastics, weights, spoons, and everything in between.

It looked something like this (note: this is not our real old tackle box… ours were not as organized as this):

But then one weekend (while I was living in Atlanta and hadn’t fished down in Florida in almost 6 months) I remember coming down to fish near Boca Grande with my brother and our dad.

I went into our storage area that holds all of our fishing gear, kayaks, rods, etc and picked up my tackle box. My brother looked at me funny and asked me if I needed that big tackle box to carry all of my hair product or something.

Not finding the joke as funny as he did, I asked him what does his tackle box look like now? He picked up a small container that was fraction the size as mine, pointed at it, and said, “Here’s all I take now… and I am actually catching more fish than ever before.”

While I was away in Atlanta, Luke had not only simplified his tackle box and fishing technique, but he was also catching more fish than ever before.

So what did he do?

Luke employed the Steve Jobs “Power of 3”…

By simplifying his tackle down to coincidentally 3 main lures, he was able to master those lures to the point he became more effective at consistently catching quality fish by becoming an expert with his chosen lures instead of being only good at using a huge tackle box full.

To see the independent review of Luke’s favorite tackle box (the Plano 3600), click here.

Best of all, he even started beating many locals and a few pro anglers who were using live bait in FLFA Inshore tournaments during his two seasons participating in the series spanning from February to September.

All by simplifying and taking his tackle down to just a few core lures (Not to mention how much money and time he saved by not having to buy tons of lures, trips to the store, trips on the water for testing, etc.)

To download the Inshore Fishing Manifesto PDF where Luke reveals his lure types and how he does it, click here.

Winning Inshore Tournaments With Only a Few Lures

In the very first inshore fishing tournament that Luke entered, it was artificial only. And this was a culture shock for my brother Luke as we had previously relied on live bait to catch the big snook, redfish, and trout ever since we started fishing on the Florida flats.

But forcing him to focus on artificial ended up being a Godsend long term as he now had to figure out how to catch the monster inshore fish on artificial baits or face the worst feeling in the world for an angler… to show up to the weigh-in in front of tons of other fisherman and fans with nothing in your live well…

And if you know my brother, he is way too competitive to ever let that happen. So what did he do?

He paired down his tackle, he tested, and he came to the conclusion that he really only needed a few particular lures to compete with tournament anglers… even the professional guides in the tournaments.

In fact, Luke went on to place in many of the individual tournaments and was in the top 3 overall placing in at least one of the combined weight categories (trout/redfish/snook) for both of the inshore tournament seasons that he competed in over on the East coast (near Sebastion Inlet) before moving over to Tampa.

9 Inshore Slams In A Row!

(on Artificial Lures Only)

Finally, this past month the whole “Steve Jobs Simplicity in 3’s” came full circle for me… to the tune of 9 (NINE) Inshore Slams in a row… on just a few artificial lures only.

Yep, for nine days straight, Luke and I went out and caught a minimum of one snook, redfish, and sea trout every day, all while using just a few artificial lures… and never once did it take us more than 4 hours to accomplish it. And most days we caught multiples of each type of fish.

Oh, and did I mention that in the vast majority of the days we didn’t even hit the water until 5pm (and we were back to the dock no later than 8:00pm)!

If you want to read all about the entire experience of catching nine inshore slams in a row (and have the chance to download the Inshore Fishing Manifesto at the end), then click here.

So what is the point of me telling you all of this? Well it certainly isn’t only to show off our catches… and it certainly isn’t to sell Apple computers to you!

This entire blog is about helping you catch more fish in less time, using less money, and less tackle. You simply don’t need it all!

This is a call to action to simplify your game. Rid yourself of the clutter you don’t really need. Give away the lures and gear you don’t use to youth groups, the local YMCA, or any local groups that take kids out fishing. You will feel better for it, you will help out those that can’t afford any tackle at all, and you will probably end up catching more fish when you are laser focused on perfecting what you have.

Lastly, if you want to find out the three artificial lure that Luke used to win inshore tournaments, catch more snook, redfish, and monster trout than ever before, and even help a weekend warrior like me catch inshore slams on artificial lures like it was going out of style, then click here now.

Conclusion

Fact: Steve Jobs was a genius.

However, after reading his biography, I came to realize that he wasn’t just a genius because he brought some of the best new technological tools to the world… You see, the biggest part of Steve’s brilliance was all of the things that he said NO to… the things that he didn’t bring to the world were actually what made the iPod, iPad, iPhone, and amazing computers so elite.

You see, it was Steve Job’s ability to say “No”, to reject anything but perfect, to cut out the fluff and imperfections, to simplify everything down into 3’s, and to stay laser focused on being the absolute best at just a few things that made him so special and such a genius.

So the next time you are getting overwhelmed with anything from fishing gear, fishing tackle, or even business decisions, ask yourself, “What would Steve Jobs do to simplify this..?”

High Fives and Fish ON!

Joe Simonds

P.S. – Final notice to inshore fishing anglers: Make sure to go download the Inshore Fishing Manifesto. It is free for a limited time, and reveals the entire story and lures that Luke used to catch more fish in less time. Click here for it.

P.P.S. – Steve Jobs = Salt Strong