The Truth About Lure Color (Most Anglers Get This Wrong!)

Are you using the wrong lure color without even realizing it?

There are countless lure colors to choose from, yet not all are ideal for your area on any given day.

Watch below to find out (and I’ll put a link to the lure we feature right below the video).

Fish rely on contrast to spot their prey, and if your lure blends in too much, you’re missing out on bites! In this video, I break down contrast and how choosing the right color can make all the difference.

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Here’s what you’ll learn:

  • Why contrast is the key to getting more strikes
  • The best lure colors for clear vs. murky water
  • How to make your lure stand out in a school of baitfish
  • Why baitfish naturally blend in—and how to use that to your advantage

Hope this video helped! Drop any questions or comments below and I’ll follow up!

Need to know how to rig your baits? Check out our Depth Guide for Rigging Soft Plastics!

-Tony

 

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Jaxon Matheny
2 months ago

I’d like to add that it’s important to keep the contrasts subtle if possible. The fish still want a natural presentation, and color contrast is no different.

Think of a time where you’ve seen a bait ball. I’d be willing to wager that the fish that stood out individually were fish with subtle differences. A slash from a predator, a bruise, or an individual with slightly darker or lighter coloration all stick out because they’re just a little different.

There’s no need to go crazy. Small changes can have huge consequences

John Holm
2 months ago

Interesting points. But, it seems to contradict other older posts where you all said lure color was not very important, but size and style (i.e. paddle tail v shrimp v jerk etc.) should be the focus. Has that changed?

John McCormick
2 months ago

Great insight! I use the Slam Shady a lot, white lures in general. I’ll give the contrast idea a try.

William Capote
2 months ago
Reply to  John McCormick

I used pink last weekend and dominated. Try it for sea trout. It really worked well on sand trouts also.

Gerard Amitrano
2 months ago

Tony , What about match the hatch ? I hope if I can mix my lure with the rest of the bait ,your odds are pretty good . Along with a little scent .

Jeffrey Kritzman
2 months ago

Good info to have in the arsenal. Thanks. Tony

Ted Milller
2 months ago

Thanks Tony great information will keep that in mind

Ron Rudolph
2 months ago

That makes sense and I will have to keep that in mind.

Kevin Myers
2 months ago

Great info Tony. I have always tried to match the hatch, per say. To use a different color for it to stand out makes a lot of sense! Thanks!

Terry Bues
2 months ago

Very interesting. I’ll have to pay closer attention and see. It makes sense.

Jon Hammerstein
2 months ago

Thanks again, Tony. Heading to the Everglades in two weeks fishing in the back country. My buddy insists that dark colors are the only thing to use so hearing this well help me to outfish him. I hope. Lol.

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