Artifical Lure Tips

Here is the homepage for tutorials, reviews, tips, and how-to’s with artificial lures!

Be sure to check out the mini-courses for each style of artificial lure! Presentation comes first before everything else. A $2 lure can work just as well as a $20 if it’s fished correctly

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How to Retrieve the Wake Mullet (New Lure for Easy Results)

The wake mullet lure is quickly becoming a member favorite since its launch in May 2025, because it gets great results with minimal effort. The...
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Lure Weight Ratings – How To Match The Right Lure to Your Rod

Lure weight ratings on your fishing rods….what do they mean? Can you go over the rating? Under the rating? If so, when, why & how?...
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Summer Speckled Trout LOVE These Spots (How to Find Them)

Having a hard time finding quality trout this summer? You’re not alone… and the problem might not be your lure or bait — it could...
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Lure Switch That SAVED My Beach Fishing Trip

On this trip I did some beach fishing for trout and snook using 2 main lures: 4″ Mulligan Paddletail & Prawn USA Original One definitely...
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The Lure I Rely On In Brutal Summer Conditions

Summertime fishing CAN be tricky without the proper tools. However between the Salt Strong Smart Fishing Spots app in combination with my FAVORITE Summer lure,...
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2 Different Ways To Rig Lures On Weedless Jig Heads

Weedless jig heads are a game changer when it comes to fishing deeper water and staying out of snags. What a lot of people don’t...
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Topwater SECRETS: Walk the Dog, Timing & Luke’s Hybrid Plug

Ever launched a topwater first thing in the morning, only to have a few blow-ups and ZERO hookups? You’re not alone. Whether it’s the wrong...
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The Only 4 Lures You Need This Summer (Seriously)

Let’s face it… Summer fishing is awesome—but it can also be brutal. The heat, the changing tides, the storms, the unpredictable bite… and worst of...
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Best Summer Lures & Rigs for Inshore Fishing (Complete Setup Guide)

Summer is a great time to fish, but the bite window can be pretty small – which is why you should spend more time fishing,...
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How to Catch Summer Flounder Near Inlets

In this video, I'm going to show how to catch these summer flounder, including areas to look for, structure to target, and lures to use. 
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Best Inshore Lure Rigging Methods For Deep Water

When fishing deeper water inshore, rigging tactics can be a bit different than in the shallows. The type of hooks, weight, equipment, and even your...
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How To Match Rod, Reel, Line & Lure With A Baitcaster

Thinking about using a baitcaster for inshore fishing? There’s one big mistake most anglers make when starting out: Their gear doesn’t match. In this video,...
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New Wake Mullet vs. Fat Lipper [Underwater Comparison]

There are tons of wakebaits out there, but not all of them behave the same in the water — and even small differences can make...
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50 MINUTE TEST: Wake Bait vs Diving Plug for Quick Redfish Strikes

Joe and I hit the flats at sunrise with just one rod each… one lure each… and less than an hour to fish. No bait...
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These Are the BEST Spring Lures, Hands Down

If you’re still downsizing your lures this spring, you might be missing out on some serious action. In this live Q&A, Coaches Luke, Pat, and...
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