Soft Plastic Lures

Here is the homepage for tutorials, reviews, tips, and how-to’s with hard-body lures!

There are several styles of soft plastics, each with their own set of pros and cons. Explore each of them below to learn more about how you can maximize your results with different styles!

STOP Ignoring These Manmade Structures (They’re Fish Magnets!)

You’ve heard the word “structure” thrown around a lot, but let’s break it down. Structure isn’t just a fancy term for rocks or reefs. It’s...
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Jig Techniques That Catch 8+ Species (27 Fish in One Day!)

If you’ve ever struggled to get consistent strikes while fishing nearshore, you’re not alone. It can feel like you’re doing everything right—perfect bait, perfect location—but...
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How To Catch 30+ Fish After Strong Cold Front [Case Study]

Hey there, Salt Strong Nation! Winter fishing doesn’t get tougher than this: post-cold front, sharp temperature drop, extreme negative tides, and a 24-ft bay boat....
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Nearshore Bottom Fishing [Mini-Course]

In this series of videos, Captain Mike Goodwine, Joe and Luke take you step-by-step through the essentials of nearshore bottom fishing. Jump to Specific Video...
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Polk County Tweaker Lure Mini-Course [Rigging, Retrieving, & More]

The Tweaker lure is an upgrade to a traditional soft plastic jerk shad. This lesson shows how to rig and retrieve it for max fish catching.
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This Lure CRUSHES Inshore Fish—Here’s Exactly HOW to Use It!

If you’ve ever struggled to catch fish with artificial lures, you’re not alone. But what if I told you there’s one lure that makes it...
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Skinny Lipper vs. Mulligan Bomber: Lure Experiment Insights

How much does your lure—or the way you retrieve it—affect your catch rate? In this experiment, I tested the Mulligan Bomber, a paddle tail, against...
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Is This The Best Lure For Big Redfish & Seatrout During The Fall?

This post shows a new lure that has quickly risen in the ranks for catching big redfish & trout during the Fall... let us know what you think.
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3 Ways to Trigger Strikes with the 5″ Mulligan Bomber

In this video, I'll show you three ways you can retrieve our #1 large paddletail and take advantage of some of the best fishing of the year!
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Changing the Odds in High, Dirty Water Conditions

High water and dirty water can be a recipe for skunk stew, but with a good plan, you can still have tremendous success.
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A Rigging Mistake You Need to Avoid When Using Larger Lures

When you’re on a tough bite, one of the worst things that can happen is to lose a fish when you finally get a hit....
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Big Fun with Big Uglies (and a Couple of Salt Strong Members)

As the summer transitions to fall, it’s a great time to get on some black drum. They’re a strong-fighting fish on light tackle and can...
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Late Summer Sight Fishing in Thick Grass

Recently, I picked an area that should have been a good place according to the current trends. The challenge was that I hadn’t been there...
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An Unexpected Tactic to Trigger Redfish Strikes

I decided to take my kayak around the bend and fish Cedar Key for the first time. The day started off calm and clear without...
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How to Catch Summer Flounder Near Inlets

In this video, I'm going to show how to catch these summer flounder, including areas to look for, structure to target, and lures to use. 
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