Soft Plastic Lures

Here is the homepage for tutorials, reviews, tips, and how-to’s with hard-body lures!

There are several styles of soft plastics, each with their own set of pros and cons. Explore each of them below to learn more about how you can maximize your results with different styles!

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The Future Rod, Reel, & Bait For Grouper & Snapper Fishing???

This episode might just flip everything you’ve believed about offshore fishing. Joe and Luke recap their 20-hour trip 150+ miles offshore where lures—yes, lures—outperformed live...
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7 comments

Underwater Dock Footage Shows Why You Need Weedless Rigs!

Don't miss this underwater dock footage!! It's no secret that predatory fish want to cling tight to structure. It makes them feel safe...
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60 comments

How & When To Set The Hook While Fishing With Paddletail Lures

How do you know WHEN to set the hook while fishing with paddletail lures? It's time to put an end to failed hooksets and lost fish...
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60 comments

Depth Guide for Rigging Soft Plastics By Depth Range [Cheat Sheet PDF]

How do you know when to use what lure? Or what weight of a jighead? It has a lot to do with the depth of the water and...
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241 comments

STOP Ignoring These Manmade Structures (They’re Fish Magnets!)

You’ve heard the word “structure” thrown around a lot, but let’s break it down. Structure isn’t just a fancy term for rocks or reefs. It’s...
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69 comments

Jig Techniques That Catch 8+ Species (27 Fish in One Day!)

If you’ve ever struggled to get consistent strikes while fishing nearshore, you’re not alone. It can feel like you’re doing everything right—perfect bait, perfect location—but...
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60 comments

How To Catch 30+ Fish After Strong Cold Front [Case Study]

Hey there, Salt Strong Nation! Winter fishing doesn’t get tougher than this: post-cold front, sharp temperature drop, extreme negative tides, and a 24-ft bay boat....
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2 comments

Nearshore Bottom Fishing [Mini-Course]

In this series of videos, Captain Mike Goodwine, Joe and Luke take you step-by-step through the essentials of nearshore bottom fishing. Jump to Specific Video...
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54 comments

Polk County Tweaker Lure Mini-Course [Rigging, Retrieving, & More]

The Tweaker lure is an upgrade to a traditional soft plastic jerk shad. This lesson shows how to rig and retrieve it for max fish catching.
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83 comments

This Lure CRUSHES Inshore Fish—Here’s Exactly HOW to Use It!

If you’ve ever struggled to catch fish with artificial lures, you’re not alone. But what if I told you there’s one lure that makes it...
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5 comments

Skinny Lipper vs. Mulligan Bomber: Lure Experiment Insights

How much does your lure—or the way you retrieve it—affect your catch rate? In this experiment, I tested the Mulligan Bomber, a paddle tail, against...
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28 comments

Is This The Best Lure For Big Redfish & Seatrout During The Fall?

This post shows a new lure that has quickly risen in the ranks for catching big redfish & trout during the Fall... let us know what you think.
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8 comments

3 Ways to Trigger Strikes with the 5″ Mulligan Bomber

In this video, I'll show you three ways you can retrieve our #1 large paddletail and take advantage of some of the best fishing of the year!
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18 comments

Changing the Odds in High, Dirty Water Conditions

High water and dirty water can be a recipe for skunk stew, but with a good plan, you can still have tremendous success.
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2 comments

A Rigging Mistake You Need to Avoid When Using Larger Lures

When you’re on a tough bite, one of the worst things that can happen is to lose a fish when you finally get a hit....
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6 comments
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