“Animated Lure” Review For Saltwater Anglers [Top 3 Pros & Cons]

By: Tony Acevedo on August 28, 2018
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Animated Lure

The Animated Lure is one of the most interesting and unconventional fishing lures on the market today.

This is a battery-powered, rechargeable lure that has an electric propeller on its nose which allows it to move completely on its own. No reeling or technique by the angler necessary.

It has a segmented tail that has great action as the lure moves itself using the propeller on the nose.

I’ve used this lure fishing for some time and want to give you my honest review of it.

In this article, I go over what you need to know about the Animated Lure, including:

  • The top three pros and cons
  • What comes in an Animated Lure pack
  • How to charge it

You can also see my full review of this lure — including an underwater demo — in the video at the bottom of the article.

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The Animated Lure Pack

The Animated Lure Pack

Each Animated Lure pack comes with three items:

  1. Animated Lure
  2. USB charging cable
  3. One additional propeller

The lure comes in two different sizes: the Animated Lure and the Animated Lure Mini. The Animated Lure is 5.25″ and the Mini is 2.6″.

There are 14 different color options for the Animated Lure and 12 for the Mini.

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How To Charge The Animated Lure

Charging the Animated Lure

The Animated Lure is easy to charge and only requires a few quick steps to do so.

To charge it, attach the red (positive) alligator tips on the charging cable to the metal ring on the top of the lure. Attach the black (negative) alligator tips to the first hook ring on the bottom of the lure.

Once the lure is attached to the clips, plug the charging cable into a USB outlet such as an iPhone cord plug.

When it’s charging, a small blue light will come on behind the eye on the lure. The light will go off once the lure is done charging.

It takes about 45 minutes to one hour to fully charge the lure.

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Top Three Pros Of The Animated Lure

Pros of the Animated Lure

In this section, I go over the top three pros I’ve noticed since I started fishing with this lure, which are:

1. Incredibly Lifelike Action

This lure looks incredibly realistic in the water. When the propeller on the front revs up, the segmented tails swings continuously in one of the most realistic lure presentations I’ve ever seen. This action is enticing to fish and very effective.

2. Elite Coloring And Paint Detailing

On top of moving great in the water, the Animated Lure also looks realistic. The paint and detailing on the lure gives it a very lifelike look which is superior to most other lures on the market. All of the different styles for the lures are very well done.

3. Easy To Use

This is one of the easiest lures to use out there. All you need to do is tie a big enough bobber above the lure, cast it out and do nothing. The lure will move and work itself under the bobber without having to reel or move the rod at all. This lure is great for fishing with kids who may just be getting introduced to fishing.

Top Three Cons Of The Animated Lure

Animated Lure Cons

I have found some things I do not like while using the Animated Lure. My top cons for this lure are:

1. Price

Both the Animated Lure and the Mini cost roughly $35 for one lure. This is expensive for one lure, especially if you order the lure online and have to pay shipping cost — which will up the cost even more.

2. Electronics And Corrosion

Anything with electronics in it will speed up the saltwater corrosion process and cause metals to rust quicker. This holds true with the Animated Lure. You must make sure to wash these lures thoroughly and as quick as possible once you get off the water. These lures are recommended for freshwater use but can be used in the saltwater. If you use it in salt, try to get fresh water on it as fast as possible once you’re done fishing with it.

3. Durability

I have concerns about how this lure is going to hold up against saltwater over time and how that will affect the electronics. My two main concerns about the durability are, one, will corrosion eventually cause the lure to break down and ruin the electronics. Two, the hard plastic head can crack if it hits a hard piece of structure, which would ruin the entire lure.

Animated Lure Video Review [Underwater Footage]

In this video, I give you my full review of the Animated Lure as well as show you how it looks with some underwater footage.

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The Animated Lure underwater

While the Animated Lure is expensive, it is also one of the most innovative lures out there on the market today.

It combines technology with the lure to make fishing easier. It’s great for kids and anyone who is just getting introduced to fishing.

Remember, all of our reviews are unbiased and completely independent. We are not affiliated with any fishing lure companies.

If you have any questions about this review, let us know in the comments.

Also, don’t forget to tell us what products you want to see us review next!

Tight Lines!

Related Posts: 

1. Review: What You Need to Know About the Controlled Descent Lures

2. Z-Man EZ ShrimpZ Review [How to Rig & Underwater Demo Video]

3. SpoolTek Lure Review [Top Pros, Cons and Video]

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Leslie ReynoldsJules KönigKevin BobbyAnonymousTony Acevedo Recent comment authors
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Jules König
Jules König

Good morning
At first – sorry for my english…
I can’t find information about the wight from the mini… Can someone help my?

Kevin Bobby
Kevin Bobby

One thing to mention is that those models are specifically for fresh water. I emailed Animated Lure on their website and that is what they told me. They said they will have their saltwater line up later in 2019.

Great post and video!

Ibrahim ragheb
Ibrahim ragheb

I am from Egypt. I noticed that the animated lure does not have a start and stop key witch means that the propeller of the lure will work while charging the battery or just after charging the battery and the propeller will not stop rotating until the battery is finished which is not practical to use while fishing. Waiting for explanation. Thanks

Raymond Bierschenk

That looks really cool! I cringe when I lose an eight dollar lure; for $35 I would be crying! Jig heads and soft plastics are more my price range.

Steven Free

Wow interesting but being old fashioned like I am I think I’ll stick to the standard lures out there besides using lures to catch fish to me is more exciting then using bait and half the fun is knowing you gave it the action and made the lure do and act the way it should to me the principle is kinda like this driverless car that is being tested im sorry but hell no i want to be behind the wheel and not trust some computor to do it for me anyways thanks for the review and as always for all you do😁

John Campbell

Why would you waste your time and ours by doing a review on this item we would find advertised in quality fishing magazines such as the paper offerings found in grocery store checkout lines? The best advice you could give us would be oriented towards, buy proven baits rather than chasing the magic lure. Your reviews have been good, but this does not live up to the standards you have set.

William Soscia

Hey Tony, nice analysis. What situations have you used this lure in (where, depth, conditions). Have you caught any fish with it? If so, what species and where? I’d be willing to try it but would hate spending that kind of money unless it was extremely productive.


Frank Santana

That’s interesting, seems like lures like these may catch more people than fish. Let us know when you’ve caught something with it. I may buy one and remove the hooks for my grandson to play with in his pool. Make him a future Salt Strong member. Thanks Tony.

Benedict Castellano

If the electronics died can you still use it as a cast and retrieve lure?
Do you think it would stand up to a moderate strike from a salt water fish?

Marcus Lane

Yeah, no…


Prob kill snook at a spillway. But whats the next innovation? Someone actually going fishing for you while you mow the lawn!

Allen Tufts

Keeps saying video is unavailable