Which is a better option: pre-rigged lures or non pre-rigged lures? If you want the most out of your soft plastic lure customizations then...

What are the best lures to use when you are fishing a low tide? Fishing a low tide is much different than a high tide. The best lures are...

Have you ever been fishing calm, clear conditions and wonder why you aren't catching more fish? The best lures to use for this scenario are...

This fishing report shows what can happen when following a good game plan and being creative in tweaking a lure to fit the conditions.

Are you just using the stock hooks your topwater lures come with? There's actually a better option that can help you catch more fish and is...

Are you tired of pufferfish destroying your lures? Here are the best alternative lures on the market to keep your lures in one piece and help...

If you've struggled rigging lures on Mustad Grip Pin hooks, it's not your fault. The way they're designed makes them really only good with...

Have you seen it? Slam Shady is in Bass Pro shops and other tackle stores around the world! Get the full history of this lure and hear why...

Want to know what the best weighted hooks for inshore fishing are? Weighted hooks are perfect for rigging lures in shallow water because...

The worst thing about fishing docks in the winter? You're going to get snagged and lose a few lures. But with this new weighted hook, you can...

Want to learn the best way to rig and fish Gulp shrimp under a popping cork? See when NOT to use them, the best hooks for them, and the...

Which lure do you prefer? See the best times to use one over the other in this video and learn the little things that make a big difference when...

Is your lipped plug veering off to the right or left? This can cause you to miss fish or get snagged, but the good news is it's easily fixed.

Sick of missing strikes with paddletails? It could be because of 1 simple reason... see how to identify if that's the problem and fix it here.