Soft Plastic Lures

Here is the homepage for tutorials, reviews, tips, and how-to’s with hard-body lures!

There are several styles of soft plastics, each with their own set of pros and cons. Explore each of them below to learn more about how you can maximize your results with different styles!

How To Choose Lure Color Based On Tides

Are there any methods to choose lure color based on tides? What conditions and other factors should you base your choice on?...
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Shrimp or Swimbait? Power Prawn USA Junior VS. Gold Digger 2.0

This video features a showdown between shrimp lures and paddletails: the Power Prawn USA Junior VS Gold Digger 2.0 Paddletail!...
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#1 Retrieve For Artificial Shrimp Lures In Shallow Water

When fishing with the Power Prawn USA and other shrimp lures, ONE retrieve has stood out to trigger more strikes than any other technique. And...
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Sight Fishing Lure Experiment: What Role Does Lure Color Play?

Welcome back for another sight fishing lure experiment! In this test, I was curious to see the role lure color plays (if any) in catching...
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Adding Eyes To Fishing Lures With A Marker: Will Scent Impact My Success?

Last week, we shared a quick fishing lure hack to add eyes to lures with a marker to trigger more strikes. However, many protested that...
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The Secret Weapon: NEW Power Prawn USA Shrimptreuse Lure

The NEW Power Prawn USA Shrimptreuse Lure is FINALLY here!!! We took the Power Prawn USA and dyed their tails with chartreuse!...
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Shrimp Lures VS. Paddletails [When Should You Use Each?]

Shrimp Lures VS Paddletails – when are the best times to use either style of lure? These are the two types of lures that I...
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What Lure Color Works Best When Fishing New Areas?

What lure color works best when fishing new areas??? Do you have a favorite color that you have the confidence to use in ANY type of...
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Now Introducing The NEW Optimus LIME Paddletail To Our Lineup!

We are PUMPED to introduce the NEW Optimus Lime Paddletail to our tackle shop! By popular demand, we created a new lure color with...
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Best Lure For BIG Flounder? (THIS beat GULP! in recent test)

What is the BEST lure for BIG flounder??? Our fishing team was all having a conversation about our personal best flounders and...
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Slam Shady Mulligan VS. Z-Man DieZel MinnowZ [Casting Contest]

Time for the Slam Shady Mulligan VS. Z-Man DieZel MinnowZ Casting Contest!!! This video is a continuation of our quest to find the...
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Gulp! Jerk Shad VS. Alabama Leprechaun [Jerk Bait Lure Contest!]

In this Jerk Bait Lure Contest, will the Gulp! Jerk Shads or our Alabama Leprechaun catch the most fish??? I was curious to see if one...
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Do Lures With Chartreuse Tails Catch More Fish? [Lure Experiment]

I recently tried out a little experiment to see if lures with chartreuse tails catch MORE fish than those without. What do you think...
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Do-It-All Fishing Lure You Need For The Transition From Winter To Spring

Is there a do-it-all lure you need for the transition from winter to spring? Lately, I've been seeing lots of anglers in our Insider...
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How To Find Fish In A New Area (No Matter Where You Are)

I hadn't been back to Port Isabel, Texas in quite a while so it felt like I had to find fish in a new area all over again!!...
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