The Salt Strong VISION (2025)

By: Joe Simonds on January 20, 2019
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the salt strong 2025 vision

I’ve got to admit, publishing this BIG VISION for our company is a bit scary…

I mean, we’re talking about a MASSIVE goal here…

But then I got to thinking about my own relationships with the brands that I gravitate towards, the brands that I enjoy buying from, the brands that I trust, and the brands that I root for.

And most of them all had these three things in common:

  • They have a BIG vision to make the world a better place
  • They have a clear path for consumers to join in on the movement
  • They have a clearly defined vision of where they want to go

So Luke and I agreed that it’s time to let everyone know exactly where we’re going with Salt Strong…

It’s time to reveal exactly what’s driving us to get up every morning to help anglers catch more fish and maximize their time on the water…

We know that we can’t do it on our own and we’re praying daily for God’s favor in opening up the right doors, bringing the ideal teammates on board the Salt Strong rocket ship, and helping us make a big impact in this world through fishing.

Thank you again for all of the support.

We can’t do it without you!

The link below will be an instant download of the VISION PDF (no opt-in required).

Download The Salt Strong 2025 Vision Here

Note: to learn more about joining the Salt Strong movement, you can sign up here.


Finally, I realized that we didn’t post our weekly newsletter this past week, so here are some of the best fishing tips from the week:

Insider Community Tips

Note: to learn more about joining the Salt Strong movement, you can sign up here.

Public Fishing Tips

Related categories:

Do You Know The STRONGEST Fishing Knot For Every Situation?

The results of these knot strength tests might surprise you!

Click here to download the FREE “Ultimate Fishing Knot PDF Guide” (only takes a few seconds)


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Alex RuizJoseph SimondsAnonymousJohn SteedDrift Smith Recent comment authors
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Alex Ruiz

Wow, very inspiring. Excited to see what’s to come and humbled to be a member. I’ll apply to work for you & Salt Strong once you’re in need of a Technical Project Manager or Process Re-engineering expert!


Set your goals high and never stop till you get there. One Million Salt Strong. Wahoo (yes pun)


In it for the long haul. Keep up the good work.

Roger Smith

As a LIfer I look forward to seeing how this all turns out.

Tony Biller

He came so that we could all have fish and have them abundantly. Rock on brothers!

Robert Bulla

Love it !

Joseph Gill

Golf instructor Butch Harmon used to say “If you aim at nothing, you’ll hit it every time”!!
Good for you guys for setting specific goals that are tough to reach, and dedicating yourselves to accomplishing them.
I have no doubt you will!

Bo Wolfe

Joe, Luke…..I quote, “If You Build It They Will Come”, end quote. You all have the faith, the focus, and the honesty and integrity. I have no doubt, you all will achieve your vision. I am fortunate that I found Salt Strong.

Gary Rankel

Joe, Luke…….here’s hoping your vision incorporates active involvement in addressing the decades of watershed mismanagement in the state which have impacted fisheries as far south as Florida Bay, including the former world class fisheries in Lake Okeechobee and adjoining St. Lucie and Caloosahatchee Rivers, with associated impacts to coastal areas as far away as St. Lucie to the east and Fort Myers to the west.

Scott Rispaud

Joe & Luke,

I have been fishing all of my life since I was 5. I have never stopped learning and changing with “the tide.” Your educational efforts are unsurpassed in the fishing industry. Your drive and passion combined with your love for family and God will bring you to every goal you set. I am proud to be part of the tribe that will become a permanent footprint in this world. Your goals can only be stifled by an inability to dream. Continue to dream…dream BIG!

David Edwards

This is awesome guys, I am very impressed with what you have done so far and I am confident that you will reach the vision.

David Edwards –

Alan Spolar

Swing for the fences!!!

William Grose

My fishing partner often tells me that “sometimes you need to go big or go home!” I believe you’ve chosen to go big. As you achieve your vision, your Salt Strong family will stand beside you throughout the journey.

Jason Wells

I love it! Dream big and achieve big!

Eric Black

Joe and Luke, kudos to your mission. I enthusiastically love your passion which is why I chose to be a life member. I actually live 20 hours from the ocean, but it is your mission, vision, and enthusiasm that led me to commit to life membership. My daughter is 15 and loves to fish and has even thought about a future career on the water involving fish. So, bottom line, I love your mission. I think your idea of a “family fishing park” is bold and incredibly inspiring. I think getting both 1,000,000 members and 1,000 coaches is an admirable goal.

Congrats to both of you, and your team, for success thus far. Good luck for the future. Your passion and business sense can lead the way. Keep up the good work. Pa-Pow!

Mark Wimmer

I love your ambition, very inspiring. Only downside I see is a million new saltstrong member could deplete the fisheries. LOL

Trey Herold

Joe & Luke,
You both are tremendous individuals that truly have the gift and vision of giving back to the fishing community. Those are very high goals to work towards but with what you both have done thus far with Salt Strong the sky is the limit. Thanks for giving me the gift of knowledge through your dreams that I can pass down to my boys.

Michael Teague

Great job guys! Dream it, strive for it, and you can achieve it! Not doubt in my mind you’ll get there. Best group goin’!

Paul Fieret

Dee and I truly love what you guys do and what you stand for. It is such a pleasure to be associated with such like minded people. We are very excited about what the future has in store for our Salt Strong family! Keep up all the great stuff that you’re doing and please know that you are appreciated. God bless!
Paul Fieret.

Tom Leckwart

Great vision, I have no doubt you guys will succeed. You have the most positive page in all of the fishing industry, it will only continue to grow as the word spreads. Keep it coming!

Sam Craparo

Aim high, achieve high.