Soft Plastic Lures

Here is the homepage for tutorials, reviews, tips, and how-to’s with hard-body lures!

There are several styles of soft plastics, each with their own set of pros and cons. Explore each of them below to learn more about how you can maximize your results with different styles!

How To Scout For Bull Redfish On The Flats (New Exploration Trip)

Trying a new fishing spot can be tricky and challenging. The real key to testing new waters is to cover ground and use a variety of...
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Quick Trick To Catch More Snook Using Paddletails

Have you had trouble catching fish with a paddletail and cannot figure out why? There is one quick and easy trick that you might want to...
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This Is The Best Artificial Lure Color For Clear Water

How do you know what a fish sees when they look up at your lure? Based on conditions, choosing the right lure color comes down to...
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Why Is Buoyancy Important For The Best Lure Presentation?

Knowing a lot about your lure will grant you the ability to present it perfectly to predatory fish. Both buoyancy and weight play a role in...
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The Most Consistent & Versatile Shrimp Lure Ever Made?

Is this the best shrimp lure ever made? The versatility of this shrimp lure to catch BIG fish inshore, nearshore, and offshore is quite...
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The Best Way To Store Your Soft Plastic Lures (And What NOT To Do)

Have you had your soft plastic lures ruined before because of improper storage? It's a mess and wastes a ton of money but if you don't put...
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This Is Why You Should Not Leave Your Soft Plastics On Hooks

If you always leave your soft plastic lures on your hooks, then you'll want to watch this. Although it's convenient, you may think twice...
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Inner Circle Live Q&A 8-19-21 [Lure Selection Q&A]

We had a great Inner Circle call this week! Here’s the recording of this week’s discussion: Discussion Log: 0:00:52 – Weighted hook vs Jig on...
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Top 3 Ways To Catch Tons Of Fish On The Power Prawn

Want to know the most effective ways to use the Power Prawn shrimp lure to catch boatloads of fish? The 3 techniques that produce big time...
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The Best Ways To Rig The F.R.E.D. Paddletail Lure

Do you know the best ways to rig up the new F.R.E.D. paddletail lure? Making sure this lure is rigged up correctly is important if you are...
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How To Fish Schools Of Black Drum With Artificial Lures

Have you come across big schools of black drum? Want to know how to effectively catch fish out of a school with artificial lures? This is...
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Gulp Jerk Shad Vs Alabama Leprechaun (Pros, Cons, & Rigging Tips)

Are you having a hard time getting finicky fish to bite? Jerk shads create great action through the water and although it takes a little...
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The Best Way To Retrieve The Slam Shady EZ ShrimpZ (For More Strikes)

Do you know the best way to retrieve the new Slam Shady EZ ShrimpZ? Making sure this lure is presented to the fish you are targeting is...
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How To Rig The New Slam Shady EZ ShrimpZ (For More Strikes)

Do you know the best ways to rig the new Slam Shady shrimp lure? There are several ways to rig and retrieve this lure but you'll catch the...
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The 3 New Salt Strong Lures Are In Stock & Ready To Catch Fish

Are you ready to catch tons of fish on these new lures? F.R.E.D., Gold Digger, and the Z-Man Slam Shady Shrimp have been crushing it and...
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