The Alabama Leprechaun Story: Why This GOLD Lure Sold Out In 2 Days!


Here’s how it happened…The Alabama Leprechaun Story.

Show me the GOLD!!!

Do you know what would happen if a gold spoon and a shrimp got together and had a baby?

I do.

It’s called The Alabama Leprechaun

And THOUSANDS of packs of these amazing lures flew off the shelf within hours of them going live to the public…


Because it has the underwater action of a fleeing shrimp with the flash and shine of a gold spoon.

Plus, it’s INFUSED with a proprietary scent made with REAL SHRIMP and REAL BAITFISH!

Not only that but the Alabama Leprechaun lure is also LOADED with gold flakes to attract more attention from the slot and over-slot fish who’ve seen it all…

This lure could be the absolute best at catching big redfish, speckled trout, snook, and flounder in 3 feet of water or less.

Here is the Alabama Leprechaun story…

Check out what happened to Salt Strong Insider Travis Anderson on his very first cast with the Alabama Leprechaun (grab your pack here)

alabama leprechaun trout

It’s crazy how well this lure is fooling even some of the biggest and smartest fish…

We’ve even seen it work in areas that traditionally only work with live bait!

But there is much more to this story than just an irresistible and flashy gold jerk shad…

Let me take you back to our tackle room when we were coming up with a name for this new custom lure…

How The Alabama Leprechaun Lure Got Its Name

the alabama leprechaun amateur sketch

It was about this time last year when we first came up with the idea for this jerk shad lure…

Our team was together and we were racking our brains over the perfect name (after the huge success with Slam Shady, we knew we had to bring our A-game again).

We already had the color and design knocked out so were we trying to think of something memorable that was green and gold.

Finally, someone on our team blurted out…

“Hey, wasn’t there a funny viral video a while back where some neighborhood in Alabama thought they found a real leprechaun who had buried a pot of gold under a tree? Maybe we can name the lure Alabama Leprechaun?”

Our team busted out laughing!

Instantly, I knew we had a winner.

If you haven’t seen this real news report about the Alabama Leprechaun in Crichton, Alabama, you’ve got to watch this.

Just wait until you see the amateur sketch! Hahahahhaha!

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How funny is that!

I can’t tell you how many times I’ve watched this laughing out loud.

Who else seen a leprechaun say, Yeah!


Alabama Leprechaun Is The Ultimate Closer!

alabama leprechaun redfish

Any time you design a new lure it goes through multiple iterations.

We knew we wanted a watermelon green jerk shad loaded with gold flakes and a custom scent…

But that still leaves quite a few variables…

  • What’s the best size for a jerk shad (turns out its 5 inches)
  • What’s the ideal amount of gold flakes?
  • How do you create the best blend of real shrimp and baitfish to infuse in the lure?

After months of testing different variations, we finally nailed it.

And what we’ve discovered is that this jerk shad is the ultimate closer!

Slaying everything from large redfish, snook, trout, and even flounder!

the alabama leprechaun lure

Here’s what I mean:

We almost always start out fishing an area with Slam Shady (you can claim your free pack of Slam Shady here if you haven’t already).

Why Slam Shady?

Because Slam Shady has proven to be the ultimate search bait.

For covering ground and finding feeding zones, nothing beats Slam Shady.

But there are instances where you want the following:

  • A silent but deadly bait (without a bunch of vibration or noise – especially around spooky fish in calm water)
  • A bait that you can skip a mile back under the mangroves or docks in shallow water
  • A lure that can fool even the biggest fish in 3 feet of water or less

Well, this Alabama Leprechaun lure does all three!

That’s why it’s become our CLOSER!

The lure we go to when everything is on the line and we need to catch that spooky big fish in shallow water.

Alabama Leprechaun is like the Mariano Rivera of fishing (or Ricky “Wild Thing” Vaughn if you’re more into baseball movies).

Here’s the footage from Luke fishing the final prototype that we ended up taking into production:

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Pretty sick, right?

Are you ready to grab your pack of these amazing lures!

Well, you better do it now before we run out again!

(grab your pack here)

Grab Your Alabama Leprechaun Lures Now (While Supplies Last)

alabama leprechaun fishing shad

First, the bad news…

The bad news is that you can’t buy these amazing lures in stores…

The other bad news is that the first round of these lures sold out in just 2 days!!!

And the first round was 6,000 packs!

To put that into perspective, not even Bass Pro Shops sells 6,000 packs of any one lure (in one color) across the entire country in a month, let alone 2 days.

But we’ve also got good news…

The good news is that they are available only from Salt Strong…

And the great news is that we have them back in stock NOW!

Click here to grab your pack so you can put them to the test and start catching more of those tough to catch fish in 3 feet of water or less.

P.S. – these Alabama Leprechaun lures also work amazing in freshwater!

alabama leprechaun largemouth bass

Do you have any more questions on the Alabama Leprechaun story?

Let us know down in the comments!

And if you know someone who wants to learn more about the Alabama Leprechaun story, please TAG or SHARE this with them!

P.S. – Want to know how to retrieve all the different types of inshore fishing lures in a variety of ways? Check out our Artificial Lure Retrieval Methods Mini-Course.

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A Rollins
2 years ago

I wish a bit of red flake could have been was added to the Alabama Green Leprechaun color.
It may not have a practical use, but I feel more comfortable using the combination of colors of green, gold, and red in a soft bait because I’ve had such good luck with the combination in the past.

Last edited 2 years ago by Andrew Rollins
Mario Relvini
2 years ago

Without a doubt my most productive and favorite lure! I’m also very impressed how durable it is. I’ve had a few get shredded by trout but had many more last multiple bites from trout and reds and still hold up well.

Robert Edwards
2 years ago

I knew it! When I first saw this lure I was like hmmmm that sounds too coincidental. I have seen that video time and time again and always busted out laughing. That amateur sketch! 😂😂😂

Last edited 2 years ago by Robert Edwards
Steven Free
3 years ago

I have some and have caught a few fish with them and gold does prove to be the best color for reds and here in northeast fl where I live and fish anything flashy is good but here in Jax fl the water is constantly murky due to the tannin in the river so being that Luke says it’s best for clear calm water in shallow depths I modify it a little by adding procure inshore scent and inserting a rattle in the head of the bait underneath the screwlock a good bait but the saltwater assassin is great to in the chic on a chain color already with a chartreuse tail and a meatier head a rattle firs a little better already green gold and silver a great bait as well but the slam shady for me is not the best paddletail lure it’s a good one don’t get me wrong but here in the northeast and northeast a bait with chartreuse and gold is even better that’s why even with the 2.0 I modify it by dyeing the tail chartreuse to me for my fishing I found the new live target slow roll shinier is unsurpassed for realism action and can be rigged with a twist lock hook as well lifelike eyes impregnated in the plastic its so alive looking you almost have to look twice the only thing making it look like a lure is the paddletail obviously no fish has a tail like that but because its clear its not noticed and i dye it chartruese and insert a rattle making it about as noticed here in my waters as it can be but this is what works for me what you guys use is your choice thanks for all you do

Caden Kaufman
3 years ago

Threw a jerk shad a split tale minniow and worked in calm clear water so I am exited to try the Alabama leprechaun.

William Treadway
3 years ago

Can you use any of these lures in deeper water. If not what would you use in a coastal Ocean situation

Sean Shimmel
3 years ago

Hmmm. I’ve had mine for a week with the Owner’s twist hooks and nothing. But have caught 15, 27 and 10 fish (Ladies, Jacks , blues and trout) successively over 3 days on cheap Chinese manufactured spoons I bought on Facebook Marketplace. I’m still excited but not a single hit yet.

Luke Simonds
3 years ago
Reply to  Sean Shimmel

These lures and a spoon are on the opposite spectrum for appealing to fish… spoons are more of a search lure and provide a lot of vibration and flash to get attention (best in churned up conditions). Where these Leprechaun lures are for finesse fishing areas where the water is more calm and/or clear as shown in the video above.
Make sure to go through the rigging and retrieving lessons if you haven’t already done so (essential for maximizing strikes):

Sean Shimmel
3 years ago
Reply to  Luke Simonds

Thank you Luke. I‘ve rigged and retrieved to perfection but will keep on trying as I work the flats in Melbourne. Just wanted to provide an honest snapshot as a field reporter through my hours and days so far.

Luke Simonds
3 years ago
Reply to  Sean Shimmel

Cool. I have full confidence that it’ll work well in the Indian River because my favorite lure when I used to live over there (Melbourne & Palm Bay) was a green 5″ jerk shad.

Gary Rankel
3 years ago

I have to say I’m not a fan, Joe. Like so many other soft plastics, I had the tail section of mine quickly bitten off by pinfish. I’ll be sticking with my Z-Man Elastech plastics.

Luke Simonds
3 years ago
Reply to  Gary Rankel

These lures definitely aren’t as durable as the elaztec jerk baits, but they are much easier to rig and they allow for adjusting the lure size without having to change lures. I haven’t seen an issue with pinfish tearing off the tails, but those darn puffers sure do.
However, I keep using the tail-less ones and have actually caught some of my biggest fish with the tail-less ones (the redfish featured above was caught with a tail-less one).

Gary Rankel
3 years ago
Reply to  Luke Simonds

Thanks, Luke….I think they were pinfish, but never saw them, so can’t be certain. I don’t doubt that the tail-less versions catch fish, and if I want to fish such a lure, I will choose to get some. If, on the other hand, I want to fish a 5 inch lure with forked tails, that’s what I want to use, not a shortened version of it.
Elaztech lures are just as easily rigged using chin lock hooks.

Thomas Campbell
3 years ago

So what exactly is a jerk shad supposed to mimick? Doesn’t look like a shrimp or act like a bait fish? They work great but to me it doesn’t really resemble anything natural. Any input would be appreciated

Luke Simonds
3 years ago

After looking at the underwater footage of it during my favorite retrieve (the double twitch), I think it does a great job at mimicking a scared shrimp popping up off the bottom plus an injured baitfish (both at the same time). This is why I believe it’s so productive throughout the entire year given that the predator fish are pretty much always on the lookout for at least one of them at any given time. To see how it looks in the water, watch the end of the video on this page:

Nick George
3 years ago
Reply to  Joseph Simonds

This is one of my favorite news stories of all time. I reference it from time to time even to this day. “Could be a crackhead” is one of my favorite one liners

Mike Otto
3 years ago
Reply to  Joseph Simonds

Have been using pretty much exact same lure fore years. 5 inch zoom super fluke midnight chartreuse

David Loccisano
2 years ago
Reply to  Joseph Simonds

Ive been watching this video for yrs.So when I saw this bait, I’m like… No they didn’t ? Thats awesome! Even if they didnt catch anything they’d be worth having in box!


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